Get ready: Experts predicted a rise in prices for electronics in Russia – almost anything can rise in price

Distributors, retailers and experts in the Russian electronics market predict a tangible rise in product prices from the second quarter of this year. TASS… The rise can reach 10-20%, and it is caused, first of all, by a shortage of components and an increase in the cost of logistics against the backdrop of a pandemic.

So, the purchasing director “Citylink Oleg Pchelnikov noted:

“Virtually all categories of electronics will experience shortages and price increases over the next two quarters.”

“Manufacturers are already shipping 30-50% fewer goods than before the pandemic. High-tech goods such as smartphones, video cards, laptops, monitors, TVs are most affected by the shortage of base components, microcircuits, LCD and OLED matrices. household appliances are mainly affected by a shortage of containers and a fivefold increase in the cost of freight. “

A leading analyst also shared similar forecasts Mobile Research Group Eldar Murtazin and distributor Merlion

At the same time, retailers by type “M.Video-Eldorado“noted that the purchase price is not directly transferred to the retail price and only new models of goods will rise in price, and not the current assortment.

An important role in this process is played by the increase in cost. Experts note that production materials such as copper wire and plastic will double in price by the end of spring. There is also a shortage of components, in particular, semiconductor materials needed for the production of microcircuits.

Deficit remains the main problem. Due to numerous quarantines, production and logistics ties between countries and individual manufacturers within countries were disrupted.

Division Director Merlion Tatiana Skokova commented on this situation like this:

“Most manufacturers are cautious about their 2023 full-year sales prospects. In our opinion, we will see uneven supply and shortages throughout the year. The balance can only be adjusted by a drop in demand, which we have not yet seen.”

At the moment, participants in the electronics market have switched to weekly or two-week planning of supplies due to the lack of specific prospects.

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