Nintendo has outlined a strategy for the future: New IPs and further development of key series

Commenting on future plans, the President Nintendo Shuntaro Furukawa said that the company will continue to focus on developing its core series and creating entirely new IPs. His words are quoted by the business publication Nikkei

The platform owner intends to continue to produce high-quality projects while maintaining a high interest of a wide audience in the brand

“Spending more and more time at home, it turns out that we are oversaturated with affordable types of entertainment products. In order for people to want to spend hours of their lives on our projects, we must make them interesting. Today, the competition in the market is very serious, for such things should not be neglected. We are constantly trying new ideas, looking for solutions that can be turned to later. In the future, we are going to work on existing series like Super Mario and The Legend of Zelda, and at the same time create completely new games, turn them into separate rulers. “

Nintendo introduces new successful IPs every generation. Some of them become long-term, while others do not go beyond one game. The company also periodically revives some of the old franchises that it hasn’t worked with for years, if not decades. For example, on Nintendo 3DS the game came out Kid Icarus: Uprising

Recent New Nintendo IPs With Over 10 Million Sales Sales – Splatoon (multiplayer shooter) and Ring fit adventure (a hybrid of sports and role-playing games).

Among those who debuted on Switch, you can also note ARMS (3D fighting game), Nintendo Labo (an experimental fusion of quirky games and a constructor with basic programming options) and Astral chain (role-playing action).

During the conversation, Furukawa also touched upon the topic of creating new console systems. He recalled that the company never stops experimenting with bright new ideas.

“We are also constantly working on new concepts for console systems, but not all ideas can be realized – there are limitations in terms of production costs and technological component. But still, our company continues to invest large resources in this direction – in case one of the ideas is ever in the future will be reflected in a new product, “concluded Shuntaro Furukawa.

In 2019, Nintendo spokesman Shigeru Miyamoto revealed that the company aims to create a controller of the future that will set completely new standards in the industry.… This is not an easy task, and the platform owner has not yet come up with a solution.

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