2K Games apologizes for advertising in NBA 2K21

Recent update NBA 2K21 added an uninvited feature to the game – non-skippable videos with ads for Oculus Rift 2. They began to appear on the loading screen before the start of the match. Many saw it as another greedy step from the outside. 2K Games, and the publisher had to explain

The official Twitter account of NBA 2K has issued a message stating that the company has previously embedded ads in 2KTV segments, but it was not intended for pre-game broadcast, as it has now. The bug will be fixed in the next episodes of 2KTV, which should make them less intrusive

“As many of you know, the ad was integrated into 2KTV a few years ago. The ad posted on 2KTV the other day did not affect the player experience as we planned, as it was not intended to be shown in the pre-game release. This bug will be fixed in the following episodes. Thanks for your feedback. “

Apparently, 2K Games is not going to completely remove this ad from NBA 2K21 and will simply move its demo from the loading screen to another location., which is unlikely to please the players. Moreover, many users agree that it is strange to see a video in the game advertising a device “capable of replacing a traditional console”, since Oculus Quest 2 does not have NBA 2K21. Released in 2016, NBA 2KVR is only available on the Oculus Rift.

That being said, the NBA 2K21 ad scandal was not the only one that accompanied the release of the basketball simulator. Previously, 2K Games came under fire after it raised the cost of the game for Xbox Series X / S and PlayStation 5 to $ 70 without offering a free upgrade to Xbox One and PlayStation 4 – this opportunity will be the prerogative of the most expensive Mamba Edition for $ 100.

https://www.youtube.com/watch?v=Jy00FgZNias

The release of NBA 2K21 on Xbox Series X / S and PlayStation 5 will take place alongside the launch of the consoles.

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