A historic decision for future business development: Sony is changing its name

Thanks to material published on Weibo social network, it became known about the upcoming renaming of the Japanese multinational corporation Sony. Reportedly, the company’s shareholders approved the decision to change the name to Sony group at last Friday’s annual meeting. It should enter into force in April 2023.

Sony’s core business is the development of electronic products. The company was founded in 1946, but was originally called the Tokyo Telecommunications and Industrial Company (Tokyo Telecommunications Industry Co., Ltd.) Habitual to us “Sony“appeared only in 1958.

Name at that time Sony reflected the desire of one of the founders to create a global brand. In turn, the president and CEO of the company Kenichiro Yoshida believes that the upcoming changes will bring the company to the next new stage.

“We decided to rename the company to Sony groupbecause we strive to make full use of the diversity of our business portfolio in order to contribute to the development and evolution of the business. “

For a long time, critics believed that Sony’s business lines are too diversified and the whole organization suffers. As a rule, investors try not to buy shares of this kind of firms. In recent years, several Japanese electronics manufacturers have tried to abandon their non-core businesses. Among them, for example, it can be noted Hitachi.

Nevertheless, the Sony model performed well in the context of the coronavirus pandemic: games, music and other entertainment units can easily satisfy the needs of quarantined clients. This allows you to compensate for the loss of decline in sales of electronics.

Analysts argue that investors are more interested in the fact that the company in normal conditions could support the coordinated work of various departments. A new group will be created that will focus on human resources and financial allocations to ensure maximum internal synergy.

Read also: We begin to prepare for an increase in the price of games with the advent of the PlayStation 5 and Xbox Series X: NBA 2K21 was estimated at $ 70 instead of 60

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