The last month in the industry is actively discussing the increase in prices for games after the launch of a new generation of consoles – NBA 2K21 for the PS5 and Xbox Series X, for example, it already sells for $ 70 instead of the standard 60.
Consulting firm IDG Consulting also reports that 2K Games is not the only publisher with plans to increase the cost of games. The main reason is inflation, which so far has not affected the cost of the basic publication of games.
However chapter Xbox Phil Spencer believes that consumers will decide what the “right price” will be. Over the past 15 years, the industry has made great strides in variety, including price – now it is easy to find interesting projects that are given at a lower price from the start of sales.
As part of the industry, we can put any value on our goods, and in the meantime, customers themselves will decide the “right price” for themselves.
Spencer does not criticize the practice of raising prices, since everyone has their own business development model.
However, players now have more choices than ever before. In the end, consumers decide how much they pay, and I trust this system.
At the same time, while Spencer is not ready to reveal how much the games will cost Microsoft on the next generation of consoles. Most likely, however, they will not increase the cost at the start.
More on review
