Bruce Willis became the face of “Megaphone“. Hollywood actor took part in an advertising campaign, which includes a mini-series “Companions“.
Creative director Alexey Trotsyuk believes that the star of Die Hard will attract the attention of the audience, and that small videos with an interesting and dynamic storyline will keep the attention.
Advertising “Megafon” will be broadcast on the air of federal channels, shown on the Internet, and also placed on billboards. Bruce Willis will not even have to come to Russia for filming, since his image is used thanks to face generation technology based on neural network algorithms.
In total, Megafon plans to film 15 issues. TV presenter and comedian Azamat Musagaliev became Die Hard’s partner. The debut video is dedicated to the “First Family” tariff. The director was Ilya Naishuller, known for his films Hardcore and Nobody.
Earlier, a video appeared on the network where Bruce Willis reads poetry from “Brother-2” in Russian.
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