As an editor Kotaku Jason Schreyer and predicted until yesterday’s presentation Playstation 5, the attention of gamers around the world was riveted by the technical specifications of the new platform, which in a number of basic parameters look worsethan stuffing Xbox Series X.
Investigative Journalist Says Sony Takes “Poor Marketing Move”.
“It seems like a bad marketing move – to publish features that look significantly worse than those of the main competitor, and then present an incomprehensible hourly lecture instead of showing real game footage showing what makes the console unique,” he wrote.
Microsoft has already presented several waves of information about the Xbox Series X, and also announced several games for the platform and spoke in detail about the backward compatibility program with all generations of Xbox. Against this background, PlayStation fans were eagerly awaiting news from Sony, but instead of a presentation for gamers, she decided to make a presentation to developers. Part of the audience took this step negatively. And since many people are directly discussing the numbers, the opinion is now spreading about the backwardness of the PlayStation 5. Sony is again silent for an indefinite period.
“It’s completely incomprehensible to me why the first public discussion of the PlayStation 5 was aimed at technical specialists, not fans,” Schreier was surprised.
The Kotaku editor also noted that Sony could not convey to people the advantages of the PlayStation 5 high-speed SSD. Information about it just drowned in kilometers of other letters and numbers. In reality, the journalist heard, this is a very important part of the new generation console.
“I don’t have to talk about this, but the PlayStation 5 SSD is * a big event *, and it can change the approach to game development. Meanwhile, gamers will simply compare the specifications laid out on the network and consider that the Xbox Series X is better. The marketing team worked very bad, “the journalist pointed out.
In terms of importance to a wide audience, Jason Schreyer sees the price and the game line at the first. However, the definition of “Xbox Series X more powerful than the PlayStation 5” can quickly spread and gain a foothold in the enthusiastic community. A roughly similar situation was at the start of the current generation, when it turned out that the Xbox One was somewhat inferior to the PlayStation 4. Sony used this to promote its system, and also hit other sore points of Microsoft, such as a policy related to used games, from which the American the corporation was eventually forced to abandon.
“Allegations of the superiority of one console over another spread very quickly and are remembered, and can also influence people’s decisions about buying when they choose between two systems,” Schreier added.
When Sony continues to talk about the PlayStation 5 is still unknown.
Read also: PS5, it seems, will not be backward compatible with all games for PS4 at the start, but they don’t mention about past generations.
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