Corporation game studios Microsoft are currently working on brand new IPs for Xbox Series X | Sthat will amaze your audience. About this in an interview with the publication GamesRadar said the head of the service department Xbox Dan Baker… According to him, these games are capable of “tearing down the roof”, and they will immediately be available in the catalog Xbox Game Pass for all subscribers…
Microsoft’s interview with reporters focused on Xbox Game Pass. The service is growing rapidly and the Xbox team is watching it become “a central aspect of people’s gaming lives.”…
Microsoft not only collects statistics on the number of Xbox Game Pass subscribers, but also tracks many other metrics. They show that subscribed users are actually spending more time gaming and trying games that were previously bypassed for various reasons. Game Pass also brings people together as it offers a shared game catalog for everyone… If earlier someone from a group of close friends, Xbox owners, due to various circumstances, could not have, for example, a new part of Gears of War, as a result of which he could not play with his comrades online, then thanks to a subscription, the whole company can go through everything. what is in the catalog by paying a reasonable price. And games like Gears of War are now and will appear on Game Pass on release day, reaching more people instantly than ever before. “Bringing groups of friends around Game Pass” was particularly evident in the year of the coronavirus pandemic.
Microsoft conducted a large audience survey and found that 55% of subscribers chose to join Game Pass to get access to high-profile new products on launch day.… That’s a large percentage, and Xbox is actively working to expand the Game Pass premiere schedule to keep it that way.
“This is why we make such investments [в студии и контент]… Xbox and Bethesda are 23 studios working on Halo, Forza, Fallout and new IPs that we haven’t even talked about yet that will blow your mind. And we can release it all at once in Game Pass“.
Current Xbox Game Pass subscribers value the service for its rich content…
“When we ask what the audience expects from Game Pass, we are told” Games, games, more games! “. Almost 60% indicate that they subscribed, looking at the variety of content provided by the service.”
Microsoft keeps track of the most played games among Game Pass subscribers to match the interests of the audience. For example, statistics for Europe and the UK show that racing is one of the most popular genres in the service. Therefore, the Xbox team made sure that DiRT 5 appeared in the catalog shortly after its debut. The effect for developers was “fantastic”…
By signing up for something specific, many stay with Game Pass, immersing themselves in a sea of content for a long time.
“Users might say they signed up for Game Pass to play Gears, Minecraft, FIFA or Halo, but once they get here, they want to discover something completely new. That’s why the curation system is so important, and We tried to build the correct recommendation algorithm. 90% of subscribers said that thanks to Game Pass they got acquainted with games that they would never buy without a subscription. Game Pass subscribers cover 30% more genres and 40% more games than the average user ” …
According to the latest figures, at least 23 million people use Xbox Game Pass.
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