Head of Marketing Xbox Aaron Greenberg commented on the presentation yesterday Inside xbox, admitting the error that the team “set the wrong expectations”.
Greenberg’s response came in the wake of community criticism at yesterday’s show, which promised “next-generation gameplay.” In particular, a gameplay teaser Assassin’s Creed: Valhalla in fact, it showed only frames on the engine, but users did not see the real gameplay.
“If we didn’t say anything and just showed the May Inside Xbox like last month, I think the reaction could be different. Obviously, we set the wrong expectations and this is entirely our fault. We appreciate all the feedback and can assure that we will learn from this “
In another tweet, Greenberg noted that the team was expecting “fans to want more,” and Microsoft plans to give them that.. During yesterday’s broadcast, the chapter Xbox Games Studios Matt Butie once again confirmed that we’ll get to know the first games from the in-house studios for the Xbox Series X in July.
Creative Director of Valhalla Ashraf Ismail also reacted to the excitement of fans, confirming that Ubisoft has a long-running marketing campaign for the game, and detailed gameplay videos will be shown in the future.
“Hello everyone. Today you fairly hoped for something more. Ahead of us is a long advertising campaign, in which you will see detailed gameplay and learn more about the game.
Thank you for your impressions and enthusiasm! Be patient and be healthy. It’s worth it!”.
Despite the apologies of Xbox and Ubisoft, videos with the presentation of Inside Xbox and the “gameplay” of Assassin’s Creed: Valhalla on the official YouTube channel continue to be actively minus.
Read also: Now officially: Microsoft introduced the Xbox Series X boot screen.
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