Innovation in effect: Ring Fit Adventure for Nintendo Switch sets Japan sales record

8 months after the release of the sale of fitness RPG Ring fit adventure for hybrid console Nintendo switch in Japan overcame the millionth mark. This was reported by the publication. Famitsu.

Released in October 2019, the project has become extremely popular around the world, thanks to the fact that it allows players, without leaving their home, to exercise and maintain their shape with an unusual nozzle for controllers in the form of a Pilates hoop.

Ring Fit Adventure has been in short supply since launch – all eight months. At first, Nintendo and retailers did not expect high demand for the game, so it took time to increase production capacity, and then a coronavirus pandemic broke out, which in turn hit factories where sets with unique accessories are assembled. Difficulties with deliveries are observed to this day. Otherwise, the game, experts say, would gain sales much faster.

Ring Fit Adventure – the first since Splatoon for Wii U new IP, which is sold in Japan with a circulation of more than 1 million copies. Splatoon was also released by Nintendo and found 1.5 million customers in its home region. The circulation of the second part for Switch in Japanese retail is now 3.5 million copies, and more than 10 million worldwide.

Looking even further, since 2010, only four new IPs have sold over 1 million copies in Japan, and three of them were from Nintendo – Wii Party, Splatoon and Ring Fit Adventure. Another millionaire franchise launched Level-5 is Yo-kai Watch for Nintendo 3DS. The new IPs of all other companies in a decade have not reached a million copies.

As of today, Ring Fit Adventure holds the record for sales among all new IPs for the PlayStation 4, Xbox One, and Switch in the Japanese market..

Around the world, Ring Fit Adventure is still in short supply, and Japanese stores are constantly holding lotteries, the winners of which get the opportunity to purchase the game. When a new batch arrived in the UK earlier this month, sales growth over the week was incredible 1160%. The popularity of the project is growing even in China, where the game is not yet officially presented. During the period of self-isolation, resellers sold the Ring Fit Adventure for 300 euros.

https://www.youtube.com/watch?v=dqifKyp429c

Updated Ring Fit Adventure International Sales Summary no. The latest data is 2.73 million copies as of December 31, 2019.

See also: Next-generation games in your pocket: Project xCloud servers getting ready to upgrade to Xbox Series X – insider

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