Publisher Electronic Arts again criticized for advertising microtransactions in soccer simulator FIFA… New promotional material spotted in the latest issue of the brand magazine of a British toy retail store Smyths toys…
In the ad unit of the upcoming FIFA 21 A four-step guide to creating a custom Ultimate Team has been posted. In the second step, readers are offered “use FIFA Points to open kits with soccer players”…
This is the second year in a row that EA has been promoting microtransactions for FIFA in Smyths Toys magazine, according to one Twitter user.
Been doing it for ages pic.twitter.com/mqzVXcGXaK
– Ben (@StoneoLFC) September 26, 2023
FIFA Points is the virtual currency used to purchase FUT Packs. In this case, in the Ultimate Team mode, the lootbox mechanic is used, and gamers can get random players to their team.
Ultimate Team is the most popular and most profitable mode in the FIFA franchise. During the past fiscal year, the publisher earned a record $ 1.5 billion in UT modes in FIFA, NHL and Madden NFL games. For the third consecutive year, EA earned over $ 1 billion.
“In my opinion, this decision [о рекламе] is highly untrue. It’s damn unethical when kids are taught from an early age that in-game purchases are okay, “one of the users on the Reddit forums criticized EA.
The mechanics of loot boxes have been criticized more than once in recent years due to comparisons with review. Some European countries already ranked loot boxes for review, and the three leading platform holders demanded that the developers oblige the creators of software for their platforms to disclose to the players the chances of getting various items from containers…
FIFA 21 will be released on October 9, 2023 on PlayStation 4, Xbox One, PC and Nintendo Switch. The game will debut on next-gen consoles before the end of this year Playstation 5 and Xbox series x, and will also appear in the cloud service Google Stadia.
Read also: Coming simultaneously with PS5 and Xbox Series X: New Observer: System Redux demo has taken place
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