Thursday company 2K Games reportedthat her basketball simulator NBA 2K21 will be sold on Playstation 5 and Xbox Series X at the price of $ 69.99that is more expensive than Playstation 4 and Xbox onewhere they will ask for him $ 59.99.
As the analytical agency notes IDG, the situation is associated with a very serious increase in the cost of producing games, and 2K is unlikely to be the only publisher who will distribute software on new generation systems for $ 70. Experts say that other companies are also discussing pricing issues and are thinking about raising game prices..
“The last time RRC went to the games at the start of the Xbox 360 and PlayStation 3 — two generations ago — from $ 49.99 to $ 59.99,” said IDG President Yoshio Osaki.
Please note that the expert in this case primarily examines the American market using large games as an example and talks about the introduction of a new price standard, which ultimately affects the rest of the world.
Such cases as in Russia, where the cost of games over the past generation has doubled, are local and are primarily associated with changes in the foreign exchange market. But you need to understand that the introduction of a new standard in the United States and Western Europe is likely to lead to another rise in price in our country.
Osaki believes further price increases are inevitable.
“Since the last rise in price of games [в двухтысячных] development costs increased by 200-300% depending on the series, studio and genre, but prices still remained at $ 59.99.
Meanwhile, movie tickets have become 39% more expensive, the cost of subscribing to Netflix has increased by 100%, the use of cable TV – by 105%, “the expert explained.
Publishers, he said, “came to the line,” when staying at $ 59.99 is unlikely to succeed. At the same time, raising the standard to $ 69.99 will only mean an increase of 17% over the past 15 years (against an increase in development costs of 200-300%), which is significantly lower than the jump in prices for other types of entertainment.
“Raising prices from $ 59.99 to $ 69.99 will not save content creators from a headache and will not reflect the full increase in production prices, but will be a step in the right direction.”
The specialist emphasized that not every game will cost $ 69.99 – the situation concerns primarily AAA products, which include NBA 2K21.
PlayStation 5 and Xbox Series X will be released in the fall of 2023.
Read also: You will not be able to play Cyberpunk 2077 on a PC if you are still using the Windows 8 operating system.
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