Corporation Microsoft approved a new global marketing strategy aimed at increasing popularity Xbox in countries and regions where the brand has historically not had a strong position. About this in an interview with the publication IGN told Phil Spencer…
The expansion implies an increase in advertising activity and work with local developers. Microsoft will win audience love across all key areas – Xbox consoles, PC gaming, xCloud (Xbox Cloud Gaming).
“For a long time, we have been focusing heavily on North America, the UK, Australia and Latin America. Now we have a new team of experts who have defined a new, more global marketing strategy. We will invest in China, Japan, Russia, India, Europe and so on. . Serious and confident that we can handle it. We just needed a new plan, “Spencer explained.
Interestingly, in a presentation at E3 2023, Microsoft showed several games from developers from the post-Soviet space at once. So, the trailer S.T.A.L.K.E.R. 2 was broadcast entirely in Russian, in a shooter video Atomic heart the song sounded “Music has tied us“popular group”Mirage“. Both projects will be available by subscription to Xbox Game Pass on the day of release, and with them Replaced from the Minsk studio Sad cat studios…
Microsoft’s long-term goal is to reach billions of gamers in its gaming ecosystem. Japan was previously named the fastest growing market for Xbox…
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