In early January, Bukovel Minor 2020 from WePlay! Was held. The Ukrainian company succeeded in the impossible – its major really attracted the attention of the audience, although usually tournaments of this level in the eyes of the audience remain unreasonably long qualifiers for majors. Championship from WePlay! earned a lot of positive comments, but I was led to the idea that modern tournaments are badly lacking in identity. After BuKovel Minor passed DreamLeague Leipzig Major, which for a long time will be remembered for the quality of the game, but the organization of the tournament itself has lost – at least in terms of its visual component – to the Ukrainian minor. So it’s time to talk about this topic in more detail!
Why is this all?
After the minor, reddit filled in laudatory reviews, some viewers even called on Valve to attract a Ukrainian company to The International next season. Judging objectively, the proposal seems insane – WePlay itself! also understands that development must be evolutionary. However, it is not difficult to guess why the audience clutched at the modest major – he, unlike most tournaments, will be remembered not only for e-sports results. Bukovel Minor had a face, and this is WePlay! even eminent MOT can learn.
It is clear that the identity of the tournament is not the most obvious item of expenditure in the preparation of estimates. When launching the championship, the operator should think about where the e-sportsmen will live and train, how they will eat and get to the arena (after all, too long trips can affect the schedule and provoke ppd to criticism on Twitter), and many other factors.
In conditions when even the quality of noise-canceling booths or the location of floodlights in the hall can upset the players, worries about the tournament’s abstract “atmosphere” really seem unimportant. However, it was they who provided the championship with the recognition of the audience, and in fact, all THAT ultimately strive for this.
An identity is needed so that even after the tournament is over, the spectator evokes some kind of association – so that it is recognizable. Sometimes such an effect is achieved without the efforts of maintenance. For example, we all remember The Kiev Major 2017 for the emotional finale between Virtus.pro and OG. Similarly, a mention The Boston Major 2016 immediately suggests thoughts about the Ad Finem booth, which Omar Madara Dabasas crushed in a fit of joy from reaching the grand finals, and DreamLeague Leipzig Major will probably remain in history after the match EG – Team Secret. But do you remember well MDL Changsha Major or The bucharest major? Me not.
However, blaming other companies for reluctance to work on the image of tournaments will be wrong. Many of them moved in this direction, and some even succeeded, but they were already too fed up with the audience, who praised WePlay’s approach. I consider it necessary to recall a couple of successful (and not only) finds of other TOs – let’s restore justice!
Beyond The Summit – cheap and absurd
Beyond The Summit is the first company that has managed to come up with and host a tournament that is different from everything that competitors did. All “Summits” (except the 11th) are held without spectators in the house rented by the studio (the locations now began to vary). There, e-sportsmen not only hold matches and train, but also participate in various, sometimes openly absurd, activities, break into the position of commentators in the middle of games, eat on the stream and generally have a good time. This is fascinating!
Evil Geniuses and Team DK commented on The Summit 4 Johan n0tail Sundstein and Clement Puppey Ivanovand at the same time behind them Danil Dendi Ishutin staged a shadow fight. Such content contrasts very well with the overly serious events held by ESL and DreamHack throughout the season.
Other important elements of the BTS identity are funny photos of teams that then fly around all social networks, and videos that beat the most relevant memes. At The Summit 7, the organizers shot a parody of True Sight about Virtus.pro, where Solo accused RAMZEs of spilling Doshirak, then remembered the most famous reshuffles, and presented a new Loda bow at the anniversary tournament. CS: GO championships from this company are also filled with memes – which is worth only perfume ads from Mikhail Dosia Stolyarova!
EPICENTER – expensive and epic
For some reason, MOT from the CIS work better with others than with identity. However, if WePlay! made a bet on the atmosphere and chamber conditions, then Epic Esports Events tried to arrange the most “epic” tournament – and in all plans.
The most significant in this regard was the first EPICENTER on Dota 2, which received no less positive feedback from the community than the WePlay! Minor. The tournament was opened with cinematics with the heroes of Dota and team logos, which the audience with great pleasure began to poke towards Valve – supposedly, this was not even at The International. Since then, the organizers have gone a step further, and the opening ceremony has become noticeably brighter, but then even this video made a splash on reddit.