Authoritative insider and journalist Brad SamsSpecializing in leaks about corporate products and plans Microsoft, said that several large companies are now aiming to acquire new studios. According to him, he is personally aware of a number of transactions that may be closed in the near future.
“I have heard many conversations that have taken place behind closed doors. All of them have been about new acquisitions in the gaming industry. There are a number of exciting events going on right now.”
“I can say that a number of big game studios have already received offers from Microsoft, but don’t forget about Amazon and Google as well.”
Sony is also eyeing various teams, but it is not as active as Microsoft.
And EA is interested in expanding its studio roster.
Take EA and look what happenedeg with Codemasters “.
The coronavirus pandemic has had a positive impact on the gaming industry. People have started to play more and buy more games, so the rise in M&A is not surprising in today’s reality.
According to a recent study by InvestGame, the value of mergers and acquisitions (M&A) for 2023 exceeded the value of $ 22 billion, including not yet closed deals ZeniMax / Microsoft and Codemasters / EA… The main buyers last year were Tencent, Embracer Group, Stillfront and Zynga…
The report notes that as the gaming industry outperforms many other sectors affected by the pandemic in economic performance, public and private investors have begun to choose it as a safe bet. Brad Sams shares the same idea.
“The value of mobile gaming companies is growing very quickly, and so is the entire industry … The industry is suddenly showing new players.”
“There are Amazon and Facebook on the market that really need new IPs. Not forgetting Microsoft, which is building a gaming solution called Xbox Game Pass. Plus, there are many other companies involved in fierce confrontations.”
“Watch your purchases … I have heard a lot about a lot of negotiations and know three specific targets for acquisitions by various companies… This is happening right now. “
Former head of Xbox Phil Spencer named their main competitors for the future, where the cloud war is expected, corporations Amazon and Google. At the same time, the traditional rivals of the platform-holder in the face of Nintendo and PlayStation are not yet determined to participate in the cloud race at the same level as Microsoft. Sony has a cloud service, but does not have an extensive network of data centers around the world, whereas Microsoft, Google and Amazon have them.
Microsoft has invested literally tens of billions of dollars in Azure networking infrastructure in recent years, Spencer said. He doesn’t believe Sony and Nintendo will make such investments in the sector, so he invites them and other companies to use Azure technology as well.
Last spring Sony announced a deal with Microsoft on Azure…
In September last year, its cloud service called Luna announced Amazon, and Google has the Stadia platform.
Read also: Xbox Series X and Xbox Series S owners will get many console exclusives in 2023
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