Ubisoft commented on possible price increase for its AAA games to $ 70

Ubisoft has not yet decided whether during the next fiscal year, which will run from April 2023 to March 2023, to raise prices for its AAA projects to $ 70. This was announced by the chief financial officer of the French publishing house in the framework of the latest report for investors. Frederic Dughet…

“If we take the issue of pricing, we analyzed the competitive dynamics for the last quarter and are still looking for new opportunities, but we have not made any decision yet,” he said.

Previously, Ubisoft decided to sell the first wave of its PS5 and Xbox Series X / S games at the old prices, but immediately warned that in the case of new titles it could change the pricing policy.

For pre-ordering all console versions of the transferred shooter Far cry 6 still asking for $ 60 / £ 60, but it is not yet known what the pricing will be for Ubisoft’s key Christmas releases.

The first new generation project with a price tag of $ 70 was a basketball simulator NBA 2K21 from Take-two… The example was later followed by other publishers, including Activision from Call of Duty: Black Ops Cold War and Sony with some games from their in-house studios. Microsoft said it would not increase the prices of games in the short term.

Read also: Taking Assassin’s Creed Chronicles: China for Free: Ubisoft Announces New Unique Promotion for PC Gamers

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