Head of the gaming division Mictosoft Phil Spencer gave a new interview for the podcast Gamertag radioduring which he commented on the weak position of Xbox in the Japanese market. He noted that the company is committed to improving the situation in the region and wants the Xbox brand to have more weight in the country than it is todaybut it will take a lot of time and hard work on different fronts.
Spencer spoke about this because he considers Japan to be an important market due to its creative community and a high percentage of the gaming audience.
“The presence of Xbox in the Japanese market is important for us. It is obvious that Sony and Nintendo are very strong Japanese companies that have done a great job. I don’t know if we can win in Japan in the near future, but the position that we occupy there today with our platform, unacceptable to me. “
He added that with launch Xbox Series X the company is going to start a much more efficient work in the country, including due to the fact that the console starts in Japan simultaneously with the whole world, and not in ten months, as was the case with the Xbox One. It’s also important for Spencer that Japanese gamers are not limited in access to all key Xbox services, whether Game pass, xCloud other.
The head of the Xbox also repeated his last year’s words that it would be nice to expand the composition Xbox Game Studios a team from Japan, but he has no announcements on this subject yet. However, he noted that Now the situation with games from local developers on the Xbox is better than five years ago. Spring on the platform will be released Phantasy Star Online 2 from Sega, and FromSoftware is also preparing its new game for it now. Elden ring.
Last month, Spencer once again visited Japan, where he held talks with local publishers and developers.
Read also: “Writing a Script” – Hideo Kojima is working hard to create his next project.
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