Official blog Playstation released an interview with Eric Limpel, Senior Vice President and Head of Global Marketing Sony Interactive Entertainment. The most interesting of the conversation below.
- After the success of the PS4 and the good results Sony achieved in this generation, it was important for Sony to demonstrate a strong performance with the PlayStation 5. The company did not want to rush and waited for the right time when everything was ready to show.
- On Friday, the whole world saw what the PlayStation 5 would look like, but before that, Sony kept the console design in the strictest confidence. Limpel recalls how a few months ago he was part of a small group of people together with the President of SIE Jim Ryan invited to some closed presentation at Sony headquarters in Tokyo. The meeting took place on one of the floors of the building in a room with several doors that looked like a mini-refuge, and only when they were all inside, it turned out that they had been assembled to demonstrate the design of the PlayStation 5.
“When you look at the console in person, you notice a lot of nice and unexpected features [дизайна]. Live it looks amazingly great. “
- Limpel also commented on the release strategy of the two PlayStation 5 models. He explained that the diskless version of the set-top box reflects the growth of the company’s digital business that has been observed in recent years and is a response to the existing demand from the segment of players for such a device.
- At the same time, as in the case of the PS4, when creating the new console, Sony actively communicated with developers and many of their reviews formed the basis for the development of the PlayStation 5 architecture. Thanks to this, the company also discovered that some studios create games that suit the platform well and match her ambitions.
- Many of them eventually became PS5 launch exclusives and will not immediately appear on other consoles. it Godfall from Gearbox Publishing, Death loop and GhostWire: Tokyo from Bethesda Softworks, Project athia from Square Enix, Kena: Bridge of Spirits from Ember Lab and eight more titles presented at the last presentation. According to Limpel, exclusivity agreements for these projects vary. from several months to a couple of years.
The launch of the PS5 will take place at the end of 2023.
Read also: The creators of Life is Strange remembered about Twin Mirror and showed a new trailer where improved graphics are visible.
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