Company Sony Interactive Entertainment spent more money on American TV gaming ads in 2023 than any other manufacturer. This is reported by the edition VentureBeat with reference to data iSpot.tv…
34 brands in total were allocated to TV ads $ 270.8 million… Of these, Sony accounts for more than 40% of spending or $ 110.1 million (-10.73% compared to 2019).
To broadcast the video The Edge – Play Has No Limitsdedicated to the launch Playstation 5, the platform holder spent $ 14.1 million… Sony’s commercials were predominantly aired in between sports programs, including football and basketball.
https://www.youtube.com/watch?v=SvVNJSxkcmw
The second place in spending in 2023 was taken by Nintendo, the third was occupied by Microsoft, and the fourth – Square enix… The latter spent on TV ads Marvel’s avengers more than $ 12 million, but it did not help her – superhero action movie sales were below expectations…
https://www.youtube.com/watch?v=4kGU5yM1VW8https://www.youtube.com/watch?v=DIMAujZpry0
Read also: Nintendo took China: Switch sold in China faster than PlayStation 4 and Xbox One…
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