“Players will figure it out themselves”: the head of the Xbox spoke about the price increase and recalled Microsoft’s secret weapon

Launch of next generation consoles Playstation 5 and Xbox Series X very close, and if the majority of players are in a neat anticipation, then a certain part of the audience is wary of the current industry trends. One of the pressing issues that concerns gaming in general is the idea of ​​increasing the cost of games from the standard mark in $ 60.

The reason for such dynamics, according to assurances of industry leaders, is quite simple: the budgets and resources required for the production of games continue to grow steadily, respectively, the price tag for new releases simply cannot maintain the usual positions.

In conversation with the publication The washington post the head of the team spoke about the situation Xbox Phil Spencer. The manager does not consider the changes as something negative and is confident that the market is able to adjust itself independently.

“From the standpoint of the industry, we can hang absolutely any price tags, and how fair they are is up to buyers to decide. I have no negative attitude towards people who make decisions about increasing the cost of games, therefore these decisions are dictated by their own business model. Gamers today have much more choices than ever before. Ultimately, I understand that it is up to the consumer how much money he is willing to spend and I trust this system, “Spencer explained his position.

A good alternative according to Phil Spencer there are other ways of distributing content, and here Microsoft has its own weapon – a subscription service Xbox Games Passallowing the audience to easily familiarize themselves with projects that they might simply not want to spend money on.

“There is a very large primary barrier that stops the buyer from buying a new game. It’s a standard retail price tag, and developers need to demonstrate a lot, work hard to overcome this barrier. In turn, projects from Game Pass can allow themselves to experiment with familiar cliches and do not tie the hands of their authors in matters of their creative impulses, “continues Phil Spencer.

Before the idea of ​​increasing the cost of games supported game designer Corey Barlog. And not long before that PlayStation veteran Sean Leyden ponders pricing processes.

See also: Tricky publisher plan or incompetence? Why inadequate prices actually appear on the PS Store and eShop.

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