Phil Spencer: Japan is the fastest growing Xbox market in the world

Speaking at yesterday’s session as part of TGS 2023 presentations Xbox head of unit Phil Spencer reiterated that the company has learned from past mistakes and intends to improve its work in the Japanese region in a new console generation.

Specifically, Microsoft has already confirmed that Xbox series x and S start in Japan at the same time as the rest of the world 10th November, and in the first half of 2023, the country will launch a cloud gaming service xCloud

Spencer noted that for hardcore gamers who value the power and all the available features of the console, all this will be available in the next generation in the Xbox Series X, but the company understands that there are many users who want to have the freedom to choose what they are going to give them with with Xbox Series S, Xbox Game Pass, and xCloud.

“We’re working to create an ecosystem where you can choose what, where and on what device to play.”

“And in Japan, we have noticed how actively society has embraced this freedom. Since the launch of Xbox Game Pass in the country in April this year, we have seen more players on Xbox devices, games, and services than ever before in our history. of existence in the market. The number of monthly active Japanese Xbox Live users this summer is up 82 percent from the previous year. We are pleased that [в Японии] there are players who love our games and services. “

Shortly before the pre-orders for new consoles in Japan, which opened on September 24, Microsoft lowered the price of Xbox Series S in the country by 3,000 yen, dropping the price to ¥ 29,980The entire first batch of consoles was sold out in minutes

Read also: Microsoft Flight Simulator’s First Major Update Will Improve Map of Japan – TGS 2023 Announcement Trailer

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