According to an analytical firm Parks associates, the total outflow of users of streaming services has recently increased compared to 2019.
So, in the first quarter of 2023, about 41% of viewers refused various offers, while in 2019 this figure was 35%. At the same time, some do not leave the streaming completely, but change their sites – from Netflix on the Disney + etc.
Among the new viewers in the United States who subscribed to certain services during the coronavirus pandemic, most choose Disney + or Apple TV +. However, a total leader in the sector is still Netflix.
The decision regarding subscriptions is greatly influenced by the catalog of services and various preferential offers, which some are already ending.
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