Next Stop – PlayStation: PS5 Launch Ad Campaign Launched On London Underground

Sales Playstation 5 in Europe they will start tomorrow, 19th Novemberto celebrate the occasion, Sony launched a highly unusual marketing campaign in London, within which direction signs in front of the entrances to the metro station Oxford Circus have been adorned with classic PlayStation symbols – square, triangle, cross and circle

It’s funny that all four entrances to Oxford Circus are located right in front of the flagship store. Microsoft

In addition to the signposts, PlayStation branding has also been expanded to include the station’s logos on the Bakerloo, Victoria and Central lines. Four other subway stations have been temporarily renamed to refer to Sony exclusives.

  • Mile end Miles End (A reference to Spider-Man: Miles Morales);
  • Lancaster Gate – Ratchet and Clankaster Gate (Reference to Ratchet & Clank);
  • Seven Sisters – Gran Turismo 7 Sisters (A reference to Gran Turismo 7);
  • West Ham – Horizon Forbidden West Ham (Refers to Horizon: Forbidden West).

The Oxford Circus rebranding will continue until the PlayStation 5 launch. The rest of the stations will retain their new names until December 16

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