“We will continue to move in this direction. Call of Duty marketing has changed – it is now important to get the community involved“
Black Ops Cold War was announced on August 20, and the release happened about 3 months later – on November 13. Activision is not afraid to delay the announcements – now it is much more important for them to keep the audience engaged.
Moreover, Call of Duty for many has already become an annual purchase without hesitation – like the new FIFA. It is more important for the publisher to constantly keep this audience “in good shape”.
At the end of the year, according to leaks, a new part of the series called Call of Duty: WWII Vanguard will release Sledgehammer – it will be dedicated to the Second World War.
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