“Let’s look at sales” – Sony responded to criticism of its PlayStation 5 marketing campaign

may 13 Sony issued a report for the fourth quarter of the fiscal year ending March 31, 2023. During his discussion with investors, the media and analysts, the company’s financial director Hiroki Totoki spoke about the business strategy of the PlayStation, and also touched on the launch topic Playstation 5.

Investment Bank AnalystMerrill Lynch“asked Totoki to comment on the current progress of the console, citing the fact that some people consider Sony’s lag behind Microsoft obvious. The latter allegedly demonstrates much greater concern for gamers by hosting games for the Xbox Series X.

“Sony’s next-generation console marketing is slightly inferior to the Microsoft’ line-up, and some people say it’s lagging behind a competitor. If you have a passing score before launching the PS5, then you think you got it, and if so, is everything going well? ”

In response, Totoki said that he could not yet provide specific information, but expressed confidence in the strategy of Sony and said that “the results will be clear to everyone” after the launch.

“Now we have to think strategically, so I can’t give an accurate comment. Do we have a passing grade or not? At the moment, I think, the results are important, and they will be clear to everyone after the launch. And we are doing our best for this. ”

Totoki also confirmed that Sony is still going to release the PS5 later this year. However, he acknowledged that the development of games could be affected by restrictions related to COVID-19, although so far no serious problems have been observed.

Read also: What’s it like to develop games for the Xbox Series X: The creators of the space shooter Chorus: Rise as One tell

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