Known for true gaming leaks Fromsoftware insider Omnipotent commented on the forums Resetet user questions about the formation of around Elden ring lull
He recalled that for promoting a new game Hidetaki MiyazakiThe company is responsible for organizing interviews with developers, releasing news in public space and preparing trailers Bandai namco, which in parallel also publishes a large number of other games from different studios. Due to the uncertainties that have arisen on the market related to the coronavirus, she has to “constantly adjust her plans” and make changes to the promotion strategy of her entire game line, Omni noted.
Bandai Namco is also forced to take into account the plans of its platform partners, who have enough of their problems.
“It’s important to understand that Bandai Namco is not sitting idly by, and marketing is a much more complicated phenomenon than just“ clicking on a button, publishing a trailer and stirring up excitement. ”In addition to Elden Ring, she has other games that need to be worried about promoting A budget is allocated for the marketing of each project, there are various deadlines, you need to monitor changes in the market, and there’s also a coronavirus.The team has been preparing for the promotion of Elden Ring, but now there are other tasks that need to be addressed, and then all properly skko to correct, “the insider wrote.
The spread of coronavirus has somehow affected the entire industry. Editor-in-chief of an authoritative industrial publication GamesIndustry.biz Christopher Dring notesthat many publishers took a wait-and-see attitude – they believe that now is not the right time for announcements.
In early March, Omni said that in the coming months, the appearance of Elden Ring should not be expected..
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