“How to convey the thrill of gaming through a video?” Phil Spencer complains about the difficulty of promoting new products for the Xbox Series X

In the second episode of the podcast Talking gamesled by a former president Nintendo of America Reggie Fis-Aime, head Xbox Phil Spencer spoke about the difficulties that developers face when trying to advertise their games for next-generation consoles and Xbox Series X in particular.

Spencer noted that today the efforts of the studios are not only aimed at improving graphics. Very important aspects were the frame rate per second, artificial intelligence and other elements that allow new games to “feel in a new way.” However, it’s difficult to convey these feelings through the screen during broadcasts – in full measure all the achievements can be felt personally only when getting acquainted with the game. As a result, people continue to discuss mainly the picture. And nekstgen is not only a visual component.

“Some of the advantages of the new hardware, where the frame rate is higher and everything works smoother, it’s very difficult to convey to people in the format of a video presentation. How to convey the thrill of playing through video? How to share this with everyone?” Said Phil Spencer.

Microsoft’s top manager added that the feeling of immersion in the game is very important today.

The launch of the Xbox Series X is scheduled for the end of this year. Microsoft will demonstrate new games from its studios in July.

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