From the latest quarterly report Take-two it became known that the publisher plans to spend $ 89 million on marketing their games in fiscal year 2024 (April 1, 2023 – March 31, 2024)
This is more than twice as much as in the rest of the coming years: in 2023, the company intends to spend only 11.8 million dollars, in 2023 – 38.9 million, in 2023 – 40.9 million, and in 2025 m – 35.5 million
Most likely, in the period from April 1, 2023 to March 31, 2024, the publisher plans to release a very large game. And it will most likely become Grand theft auto vi, which is now at an early stage of production. This was recently told by Jason Schreyer.
It is noteworthy that a year earlier, in May 2019, the company was planning to spend $ 78.1 million on marketing in fiscal year 2023 – but apparently the plans had to be reviewed, and the game was postponed until the next fiscal year.
Five-year Take-Two Marketing Plan
Jason Schreier, by the way, is already partially confirmed assumptions that GTA VI will be released no earlier than April 1, 2023.
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