Brand name Gillette, the world’s leading expert in men’s grooming, has announced the return of Gillette Gaming Alliance (Gillette Gaming Alliance or Gga). It is an international team of renowned streamers that will represent the brand in the global esports space.…
Representatives of the brand understand that for many, esports is more than just a game or a favorite hobby: it is a lifestyle and a special philosophy. In this regard, Gillette has been developing its large-scale project for the third year, creating an elite team of streamers from around the world.
It is reported that this year the Alliance will include 11 streamers who will create eSports content tailored for their regions on Twitch, YouTube and social networks.… Alliance members will co-stream in small groups and share with audiences periodically throughout the year. Alliance members will talk about their shaving habits and personal style, as well as the latest innovations from Gillette and the company’s flagship products such as Gillette fusion proglide and Gillette skinguard… Vyacheslav “Buster” Leontiev, one of the most popular and well-known Russian-speaking streamers, will represent Russia in the Gaming Alliance…
“It is great that the Gillette brand has created this Gaming Alliance. Gillette’s interaction with streamers really shows how much the esports industry has grown in the world in general and in Russia in particular. It is a great honor for me to represent Russia as a member of the Gillette alliance,” said Vyacheslav “Buster” Leontiev, a representative of GGA in Russia, – I like the products of Gillette and the values that this brand embodies are close to me. I look forward to bringing the gaming community around the world an exciting new experience through the Gillette Gaming Alliance.
“The Gillette brand has a rich history in sports, including sponsorships of the world’s leading leagues and partnerships with famous athletes. We are constantly exploring innovative ways to interact with men around the world to be where our users are. We see the growth rate and scale esports make it an interesting alternative to traditional sports for our users, so the creation and support of the Gillette Gaming Alliance is a logical step for the brand, added Roman Medvedev“Gillette Gaming Alliance 2023 is one of the best international esports teams in the world and we are excited to be able to support outstanding talent in esports.”
The first project of the Gillette Gaming Alliance 2023 will be the “Bits for Blades” campaign… From March 18, buying Gillette products in the amount of 1,500 rubles in official online store, you get Twitch Bits that you can use on the Twitch platform to support your favorite streamers and be a part of the big game. With a promo code BITS4BLADES Twitch Bits are added to the cart automatically based on the order amount:
- 1500 rub – 1000 Bits
- 2500 rub – 2000 Bits
- 5000 rub – 5000 Bits
For more information about the promotion, see the link…
The Gillette Gaming Alliance also includes representatives of the following countries:
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