Recently acting head of the team Xbox Phil Spencer celebrated an important date. Seven years ago, on March 31, 2014, Spencer took office. For Microsoft and brand Xbox this event marked a major shift. Especially against the background of not the most unambiguous policy Don Mattrick with a course to support new DRM systems and distance from the aftermarket of video games. Author of the publication GameSpot Eddie Makuch devoted a little material to Spencer’s work.
Simply put, the Xbox position as a platform was rather shaky eight years ago. For sale Xbox one arrived at a cost of $ 500, which was exactly $ 100 above the price tag Playstation 4… This difference was due to the fact that a special camera was also supplied in the boxes with the Xbox One – Kinect… In the first 24 hours since launch, Microsoft managed to sell more than a million Xbox One, but the sales dynamics quickly began to decline, and at some point the PS4 took an uncompromising leadership position.
Phil Spencer himself never denied the misdeeds of Microsoft in the era of Xbox One, even when it came to controversial decisions of the previous management team. The Xbox brand is in a completely different environment today.… Launching consoles Xbox series x and Xbox series s boasts record numbers, and Microsoft’s attempt to take over the world with Game pass and cloud service xCloud demonstrates great potential.
“It’s hard to believe that seven years have passed already. I’m incredibly proud of my team. What they have been able to achieve over the past years. But there is still a lot of work ahead, so thank you for your feedback and support, we really appreciate the positive charge from the fans. “- wrote Phil Spencer on his personal blog.
If you look back today and read the post announcing March 31, 2014, when Phil Spencer became the head of the Xbox division, it is very interesting. Then Spencer wrote that “I am very honored to be able to lead the team assigned to him at an incredible time, both for Microsoft itself and the industry as a whole.” The original post had the subtitle “A new day for Xbox“(” A New Day at Xbox “)
It was in that text that Spencer first charted the future course of the Xbox. Now, hardly anyone will deny that the plans were implemented almost without compromise.…
“Our goal is to create one of the best teams in the world and work hard to meet the expectations of passionate fans. We want to develop the best games and interactive entertainment, while not forgetting to technical innovation. Moving forward, it is with these plans I am going to develop the Xbox brand. “- wrote Spencer in his 2014 address.
It was under Spencer that extremely high-profile deals were concluded, such as the purchase of a studio by Microsoft. Mojang and brand Minecraftas well as merging with ZeniMax Media… Such a significant investment could be a huge reward for Microsoft. The deal with ZeniMax turned the American corporation into the sole owner of such series as Fallout, The elder scrolls, DOOM and many others. Previously, Microsoft was consistently criticized for a small number of exclusives from internal studios, and such criticism is virtually pointless to voice, because there are a lot of them being prepared. The American giant owns a multitude of development teams including Double fine, Ninja theory, Obsidian, inXile and others. At the same time, completely new studios are opening, for example The Initiativeworking to restart Perfect dark…
Phil Spencer is also the man who pushed the idea of releasing Xbox games to more platforms.which helped to increase their potential audience. Until recently, projects with the Xbox did not go beyond the boundaries of the Xbox, and PC releases have always remained PC releases. Now, different games come out on different systems and even go beyond traditional home consoles, where, thanks to xCloud cloud technologies, they can be played even on mobile phones and tablets. Spencer is also a strong supporter of cross-platform multiplayer. – In 2016, a top manager loudly announced his plans to support this feature and announced his readiness to partner with Sony and Nintendo. PlayStation initially resisted, but eventually surrendered to public pressure.
Phil Spencer could also be remembered by the players for his openness and willingness to dialogue.: Xbox executive has repeatedly criticized the usual console wars. Spencer is convinced that such disputes are extremely negative for the industry, and urges ordinary users to reconsider their habits. The head of the Xbox, among other things, can easily be called a humble person. He does not take all the credit for Microsoft, often thinking about his team, whose efforts are shaping the future of the brand.
Of course, the platform’s successes cannot be ignored. Xbox Game Pass, since it was under Spencer that it was launched and took off… It is likely that this service will have a huge impact on both the Xbox and the industry as a whole, and echoes of such a scenario can be seen today, looking at the site’s 18 million active subscribers.
Of course, the last years for the Xbox were not exactly ideal. Ultimately, it was under Spencer that the action was canceled. Scalebound studio PlatinumGames, under Spencer closed Lionhead and under Spencer was buried Xbox Entertainment Studios Divisioninherited from previous leaders.
https://www.youtube.com/watch?v=DIMAujZpry0
The future of the Xbox is not predetermined, of course. But time after time, Phil Spencer showed that in his skillful hands and with his transparent strategy, the famous gaming brand can confidently move forward.…
Read also: SIE Japan Studio is no more – the oldest Japanese studio PlayStation has ceased to exist…
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