Company National Research Group conducted a study in the United States in which she tried to identify the most valuable franchises in the entertainment sector. And the results are pretty curious.
The survey, which started in January 2019, involved more than 350,000 people who were asked to choose from 700 franchises those that they consider the most daring, inspiring and thought-provoking. Analysts wanted to understand which franchises will pass the test of time, continue to evolve and remain relevant.
As a result, it turned out that the company’s products absolutely dominate Disney and its subsidiary studios Marvel, Pixar and Luсasfilm… Streaming service took the second place Netflix…
The list is as follows:
- “The Mandalorian”
- “The Avengers”
- “Stranger Things”
- “John Wick”
- “Black Panther”
- “Guardians of the Galaxy”
- “The Witcher”
- Ozark
- Spider-Man: Into the Spider-Verse
- “Black Widow”
- “Deadpool”
- “Thor”
- “Iron Man”
- Super Mario Bros.
- “The history of toys”
- “Doctor Strange”
- “Spiderman”
- “Coco’s Secret”
- “The Lion King”
- “Hamilton”
For players, the most curious franchises are “Witcher“and Super Mario Bros. The first in the study should be linked exclusively to Netflix, however, don’t ignore the impact of the studio’s games CD Projekt RED…
NRG also tried to figure out what elements of the franchise make it particularly noticeable to audiences. It’s about courage, inclusiveness, and the ability to make you think. The most daring franchises were “Black mirror“from Netflix, “Space“from Fox and National Geographic, “Black Panther“from Marvel and the Broadway musical Hamilton, which was released this summer. Disney +…
Amid the pandemic, most cinemas in the US have been closed, forcing viewers to pay attention to streaming services and video games. As a result, the series Animal crossing from Nintendo… The NRG points out that the audience perceives this project not as a game, but as a creative space.
The popularity of games that use social connections is also noted. This is about Fall guys and Among Us… This speaks of a new trend – it is interesting for players to explore and find out who they really are.
For Generation Z (“buzzers”, audience aged 13-24), franchises are popular “sponge Bob Square Pants“and”Shrek“which made it possible to create” the best meme videos. “The strongest brands among black audiences were”Black Panther“, serials “Blackish“,”White crow“,”Atlanta“,”Empire“,”Queen of the sugar plantations“and the film”Away“.
It also notes that the success of youth-oriented franchises “Strange things“,”In the area“,”Euphoria“and”Sex education“due to the fact that they offer the most diverse content to reach viewers of all ages.
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