Everyone wants to eat: Sony was going to raise prices for games above the $ 70 level – Bloomberg

Company Sony considered the possibility of significantly increasing the prices of games for the next generation consoles, but in the end settled on an option with $ 70 (and 80 euros) per copy. The edition writes about it Bloomberg

Gaming companies have been discussing price increases over the past few years (not in the global market). Charge $ 60 for a standard copy back in the 90s of the last century Nintendo, which was due to the high costs of manufacturing cartridges.

Sony managed to change the rules of the game, because stamping discs for Playstation was much cheaper. As a result, the price dropped to $ 50 per copy. But over the past 15 years, the situation has changed.

Publishers cite inflation and skyrocketing development costs for AAA-level projects. And during the discussion on the launch of the PS5, Sony representatives generally suggested raising prices for games above the $ 70 level. However, in the end, this idea was abandoned.

The top managers of gaming companies themselves are trying to remain anonymous when talking about price increases. They understand that such a move is extremely unpopular. Instead, vague language is used, according to which prices will “vary” depending on the games themselves.

Note that some developers openly called for a price increase for games. For example, a creative director SIE Santa Monica Studio Corey Barlog, who just used the mantra about the increased cost of development.

But the first to announce the rise in price were companies that release projects with an abundance of additional microtransactions. We are talking about NBA 2K21, Call of Duty: Black Ops Cold War and so on. Sony also raised the prices of PS5 projects, while Microsoft tries to accurately answer questions and refers to the merits of the subscription series Xbox Game Pass

A number of companies are trying to be flexible, but price increases will still be inevitable. Let’s say EA offers a free upgrade of versions FIFA 21 and Madden NFL 21 for PS4 / Xbox One in case of purchase of PS5 / Xbox Series X. However, the company warned that in the next six to nine months the price list may be revised.

READ ALSO: Two PlayStation-only Lootouts: Sony Criticized for Funny Bonuses in Call of Duty: Black Ops Cold War

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