Electronic Arts Buried Origin Launcher: Full Store Restart Announced

Publisher Electronic Arts announced a complete rebranding of its digital store and subscription services. Platform Origin goes into oblivion now the launcher is referred to simply as EA Desktop

Besides the name changes, EA also plans to significantly redesign the interface of its platform and its functionality, with an emphasis on improving the overall performance of the application, the speed of content loading, as well as social functions.

Recall that the first word “Origin“disappeared from the name of the premium subscriptions of the American publishing house, which now exist under a single label EA Play

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