Publisher Electronic Arts again trying to make money from advertising in his games. In particular, buyers became “guinea pigs” Ufc 3… It is reported by The wall street journal…
The publishing house recently entered into an agreement with the conglomerate AT&T, in which in May, gamers were shown commercials for the animated series “Rick and Morty“, serials”Through the snow“and”Match“, as well as a golf tournament with participation Tiger Woods and other celebrities. And these are just flowers.
So, the advertisement was ordered by the company Experian PLC, which attracted the actor and wrestler John Cenu to advertise your product Experian Boostwhich helps people improve their credit score.
As the representatives of the company explained, for a long time its main platform for promotion was television, but because of the pandemic, sports broadcasts, which attracted young people, stopped. Therefore, marketers had to adapt to new conditions in order to reach out to the audience.
Ad units are tested by companies such as Simulmedia Inc. and Dollar shave club… The absurdity is that 15-30 second videos are shown in a game that gamers were paying for. Same Activision Blizzard is not shy about ads, only it is shown in shareware projects for mobile devices, but not in console games for $ 60.
To “sweeten the pill”, advertisers went for a dastardly trick: you can skip an ad, but for watching it you get a special currency that can be spent on in-game bonuses. It is also interesting that EA representatives refuse to comment on the situation, although it is no secret to anyone that the publisher has long been trying to accustom its audience to advertising. So, in the game Burnout paradise at one time you could see banners in support Barack Obama.
Simulmedia Inc. added that they are exploring the possibility of integrating ads into other console games. So gamers should be prepared.
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