Participating in the program VGTRK, Yandex, Mail.Ru Group, “In contact with”, Gazprom-media, “First channel”, “KinoPoisk” and many others. In addition to them, information support will be provided by directors, producers and actors.
The campaign will be accompanied by the hashtag #idemvkino – within its framework, some videos will be released and flash mobs will be organized, as well as a platform on uniform standards for visiting cinemas will appear. The direct participants in filmmaking will talk about the interesting experience of visiting cinemas and stuff like that.
Despite the fact that cinemas are already operating in many regions, the program is tied to Moscow, since this is the main platform for domestic distribution.
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