Disney changes its name – review

Company Disney decided to abandon the brand Fox. As reported Varietyfilm studio 20th Century Fox will now be called simply 20th Century Studios. “Fox” was removed from the name of the film company Fox searchlight picturesshe will just Searchlight pictures.

Similar transformations await the channel 20th Century Fox Television and studio Fox 21 television. But, sources say, no decision has yet been made on the new names of the television units. It is not known what an alternative Disney management offers.

Changes have already begun to be implemented. The site address fox.com was replaced by searchlightpictures.com, respectively, the email addresses of employees were updated. The word Fox disappeared from the Searchlight Pictures logo, although other elements remained in place.

New movie company logo

The new logo and updated name will first appear in two films. Picture “Downhill“(Downhill) begins with the title” Searchlight Pictures Introduces. ” And the film adaptation “Call of the Ancestors»With Harrison Ford will be released under the brand name 20th Century.

Similar transformations were made due to the fact that during the “deal of the year”, film companies and Fox channels switched to Disney in 2017. But other units, including Fox news and Fox sports, remained with Fox, and no one is going to change their names. Rebranding is designed to eliminate confusion.

Old film company logo