Company Sony announced new plans for the strategic development of its business, declaring its desire to place significant emphasis on the production of Japanese animation and related products. Simply put, now anime for Sony will become the fourth pillar of work in the entertainment industry. The other three are music, movies and games…
“Our company is looking to bring Japanese animation to audiences around the world,” said Kenichiro Yoshida, current CEO of Sony.
As the main driving force behind development in the anime business Sony relies on its subsidiary Aniplex and a super popular franchise “Demon Cleave Blade“(Demon Slayer).
So, in the foreseeable future Aniplex will focus on anime production “Blade“, rental of animation projects around the world, creation of games (both for mobile platforms and consoles Playstation), as well as the development of one of the labels Sony Music Entertainmentwhich focuses on soundtracks for Japanese animation projects.
Recall that right now inside Sony a large-scale business restructuring is taking place, as a result of which the new name of the corporation should be strengthened – Sony Group… The Japanese giant is centralizing its numerous branches and branches under a single leadership in order to maximize the dynamics of its development. In this regard, the course towards Japanese animation will be a kind of test of the effectiveness of new business strategies.
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Read also: Capcom veteran Yoshinori Ono unexpectedly announced his departure from the company, he was involved in the development of the Street Fighter brand…
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