Complete Cyberpunk: Hollywood will soon start adding ads to older movies and TV shows

In the next few years, Hollywood studios may start integrating digital product placement into their classic films and series. This was stated in an interview BBC head of a British advertising company Mirriad Stefan Beringer…

It is based on a technology that analyzes a picture and determines various parameters: image depth, camera movement, the presence of fabric products in the frame, and so on. You can then integrate advertising into the film so that the viewer does not notice foreign objects.

Not only filmmakers, but also musicians will be able to use such software. Mirrad is already collaborating with a Colombian singer Giovanni Ayaloy, in the clips of which advertising and bottles of beer were integrated.

Beringer does not exclude the possibility that famous artists will be able to add advertising to their old videos to increase their income. Moreover, with the help of new technology, ads can be added … in real time.

For example, during concerts or sporting events. The delay with drawing the desired object is milliseconds, and the experiment has already been launched NHL…

In the future, it is planned to make advertising fully personalized. Let’s say the viewer loves to drink beer, so the hero of the film will hold a bottle of the desired brand in his hand.

“This technology is a convenient bridge between the demand for high-quality content, free from intrusive ads, and alternative sources of revenue for content providers,” – said the chief executive of the company. Ryff Roy Taylor…

Note that Mirriad has been rolling in China since 2019. Tencent… So the era of cyberpunk is much closer than we think.

According to the company report PQ Media for 2019, the global product placement market is estimated at $ 20.6 billion.

Read also: EA Turns Gamers into Guinea Pigs: Pay to Play and Get Free Ads