Department of planning and analytics of electronic discounter “Citylink“I studied the activity of Russian online buyers and found that in January 2023, domestic users were more interested in smartphones and other products from the Electronics category compared to the same period a year earlier. This is stated in a study sent to our editorial office today.
It is reported, in particular, that the number of search queries for the purchase of smartphones and gadgets has increased by 51%, for goods of the “Photo, video and security systems” category – by 44%, for automotive electronics – by 11%.
“Most actively, smartphones and gadgets were searched in Moscow, St. Petersburg and the Krasnodar Territory. The residents of Moscow and St. Petersburg were more interested in products of the” Photo, video and security systems “category, and residents of Moscow, Krasnodar Territory and Bashkortostan were more interested in automotive electronics,” noted in the material.
According to the development director of the retail network “Citylink” Alexander Lozovsky, in January 2023, sales of cell phones increased by 55% compared to January last year, and headphones and headsets – by as much as 138%.
“There was a high demand for tablet computers and gadgets. Sales in money increased by 33% and 159%, respectively. Sales of radar detectors increased by 56.1%, car speakers – by 23.8%, radio tape recorders – by 19.8% . Sales of cameras for video surveillance – by 69.7%, registrars for video surveillance – by 47.2%, and accessories for video cameras and cameras – by 51.1%, “the representative of the company added.
Development Director, Citylink Alexander Dedov added that the peak of buyers’ activity occurred in the January holidays. From January 1 to January 8, attendance site Citylink has grown by 50%.
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