Company Activision Blizzard published a new report on its financial performance for the period from July to September this year. Microtransactions have become one of the most successful businesses of the American giant. Activision Blizzard Manages To Earn An Impressive US $ 1.2 Billion Over Three MonthsBut only on them. Compared to the same quarter last year, when the company gained $ 709 million in in-game payments, it grew by 69%.
A bright spot in this field was the Call of Duty series. Microtransaction sales in Modern Warfare and Warzone Battle Royale were four times higher than in the same period last year. The growth has been somewhat anticipated: Call of Duty games have attracted far more users than usual this year.
Activision also said that sales of the shooter Modern Warfare in the first year were the highest in the history of the Call of Duty franchise, and two-thirds of the copies sold were digital.
Microtransaction revenues have also increased for King, creators of the Candy Crush puzzle, but no specific figure has been released.
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