Despite a good start, the film “Black Widow“(Black widow) from the studio Marvel did not have enough stamina to stay in the lead of the film distribution in the USA. This is evidenced by fresh data from cinemas.
At the end of the debut weekend, the company Disney loudly announced that the film with Scarlett Johansson in the first few days of rental, he grossed more than $ 215 million. Of these, only $ 80 million was brought in by the show in North America (mainstream market).
More than 60 million were raised due to the showing of “Black Widow” on the streaming service Disney + (you need to buy a basic subscription and pay an additional $ 30 for premium access to the feed). But if you look closely at the numbers, it becomes clear that $ 60 million is less than 2% of the entire audience of the platform, available in several countries of the world. However, this Marvel money does not need to be shared with cinemas.
At the same time, even then there was a negative trend. The fact is that on July 11, Black Widow’s fees fell by 40%. Analysts also expected the Marvel movie to make $ 90-100 million in North America at the opening, which did not happen.
And according to the results of the second week of rental, the fees of “Black Widow” in North America fell by 68% – to $ 25.6 million. The film showed the worst result on July 16, when the box office immediately fell by 80% (compared to July 9). Now the tape’s cumulative box office grosses are estimated at approximately $ 279 million, while Disney spent about $ 200 million on production.
Another blow to cinematic universe made a film from the company WarnerMedia “Space Jam: The Next Generation“(Space Jam: A New Legacy) from LeBron James. Despite the devastating reviews from critics, the film grossed $ 32 million on its debut weekend in North America, which allowed it to throw off “Black Widow” from the first place, “Space Jam 2” can also be viewed by subscribers HBO Max, and no one asks them to pay an additional 30 dollars.
Analysts predicted the sequel at the opening of the box office in the region of $ 20 million, but viewers were much more active. Because of this, the creators have already begun to talk about filming a sequel in which they want to invite the actor. Dwayne “The Rock” Johnson for the role of a veteran wrestler.
You also need to understand that the pandemic negatively affects the distribution of films in the world. The fact is that vaccines cope worse with the new strain of the Delta coronavirus. Therefore, in a number of countries it was necessary to introduce new restrictions on the holding of mass events.
Read also: Progressive Cranberry: Black Widow Movie Review
