Company Disney does not plan to launch its streaming service in Russia yet Disney +… This was announced by the president of marketing of the company in the country. Elena Brodskaya…
The top manager points out two factors that deter Mickey Mouse House… The first is the high level of piracy, while the second is more serious.
The problems are related to the bill, which is now being considered in the State Duma. It is about amending the law “About information“according to which all audiovisual services operating in Russia will be subject to a 20% foreign ownership restriction.
The initiative has already been criticized by large streaming services, since not only foreign sites are under attack, but also Megogo, Okko, “Kinopoisk HD”, “MTS TV”, “Megafon TV” and “Beeline TV“. Worst of all had Ivi, because the service was forced to postpone the IPO on the American stock exchange NASDAQ…
One of the authors of the bill is a deputy Anton Gorelkin, who submitted a similar document to the State Duma back in 2019. This led to the company “Yandex“changed the management structure, and the bill was withdrawn.
This uncertainty in the regional market scares off Mickey Mouse. Brodskaya believes that cinemas that will play Disney films will benefit from this. But she is silent about Disney +-exclusive TV shows and films (“Mandalorian“,”Wanda Vision” etc).
Mickey Mouse still does not have partners among domestic streaming sites. As a result, the piracy factor is only increasing. It turns out a vicious circle, which is used by illegal resources.
Let us remind you that in February the library Hot star for Disney + will be available to subscribers starting February 23 in Europe, Canada, New Zealand and Singapore. It’s about more mature content from Fox and new products to be produced under the brand Star…
Moreover, the House of Mickey Mouse has commissioned original content for the markets of France, Great Britain, Germany and several other European countries. In total, the company will spend about $ 16 billion on TV shows and films in the next three years.
Read also: Black Widow’s Hazy Future, Disney + Success, Mickey Mouse Heads for Diversity & Inclusion
Mickey Mouse Hocus Pocus: Disney Destroyed HBO Max with Movie and TV Series Napalm
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