Recently Lg electronics launched a concept smartphone on sale Lg wing with an unusual form factor. Unfortunately, two months later, the company reported that the device sold very poorly among consumers. Perhaps, LG Wing has let down rather average characteristics in comparison with competitors.
At the end of 2023, LG Electronic managed to sell less than 50 thousand LG Wing smartphones in South Korea. Tragically, the company was aiming for 2 million devices and wanted to improve its brand image with an unusual form factor. The sales volume was only ten % from sales volume Samsung Galaxy Note 20which came out around the same time.
It is noteworthy that in South Korea, LG Wing was sold at half its original price due to subsidies.
Global sales are bad too, even though LG has tried to promote Wing through advertisements and product placement in Michael Bay’s latest film “Bird in a cage. Infection” and in one of the popular American talk shows Jimmy Kimmel Live!
LG is hoping the second experimental product will help the company restore its image. She has already confirmed that the upcoming device will come with a roll-up display.
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