Apple became the most valuable brand in 2023, ahead of Amazon and Google

Consulting company Brand Finance has published a rating of the most expensive brands. According to him, Apple became a world leader in 2023.

Apple tops the rankings with brand value in $ 264.4 billion – growth for the year was 87%… The company has been helped in this by the development of digital services such as TV +, Apple Music and Apple Fitness +as well as the release of many types of accessories to replace third-party support.

It is noteworthy that in second place is Amazon with brand value at the level $ 254.2 billion, and the top three closed Google$ 191.2 billion

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