Streaming service Netflix plans to move to a weekly episode release schedule for its original TV shows and series. This was reported by the sources of the editor-in-chief. Small Screen Edward Lauder…
As known, Netflix stands out strongly against the background of competitors due to its strategy. Other streaming services release one episode of the new series per week, while Netflix is immediately available for viewing the entire season.
But the first quarter of 2023 turned out to be extremely unfortunate for the market leader. The service’s audience was expected to grow by six million, and as a result, Netflix received only 3.98 million subscribers. This is especially disappointing after the record year 2023, when the total audience of the platform exceeded 200 million people.
Competitors in the face are already breathing in the back Disney + and Amazon Primethat air one episode of an exclusive series or TV show per week. Therefore, the management of Netflix decided to revise the strategy, the insider claims.
Lauder offers a look at one of the main exclusives of Amazon Prime – the series “Boys” (The Boys)… The first season was immediately available for viewing, which negatively affected its performance. New episodes of the second season were released on a weekly basis, which increased the audience by a staggering 89%. As a result, the series “Boys” was recognized as the most successful release on the platform.
Disney + adheres to a similar strategy, which also has a positive effect on views. According to Disney’s plan, every week in 2023, subscribers should receive exclusive content: a new episode of the series, the original film, and so on.
Keep in mind that there are too many less successful competitors involved in the streaming war. And the audience begins to rush between multiple platforms, which hurts everyone. Therefore, services have to adapt to new market conditions.
Netflix also wants to begin expanding into the video game market, as confirmed by the platform’s COO. Greg Peters… The company already has a certain amount of experience, moreover, it is diverse.
On the one hand, it’s about releasing games based on exclusive shows from Netflix. An example is the series of games Stranger things from the studio Bonus Xp…
In addition, interactive TV shows were released on the platform. You can select “Black mirror. Bandersnatch “ (Black Mirror: Bandersnatch) and a special adaptation of the first season of the game Minecraft: Story Modewhich was engaged Telltale Games until it closes.
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