In a recent interview with a British publication GQ CEO Sony Interactive Entertainment Jim Ryan touched upon the development of AAA games and talked about the risks associated with the launch of a new IP.
According to Ryan, the release of a new IP (in other words, a project in an entirely new franchise) is “very risky” step due to the huge costs associated with the release.
“We’ve spent quite a bit of money throughout the PS4 lifecycle. More than people realize. We made the acquisition of Insomniac Games. We are developing great games now and of course we are planning to continue to do so.”
“The problem is that blockbuster games need box office success. These days, it can take over $ 100 million to develop and bring a new IP to market. This is a very risky business we have done four times in the life of the PS4. be commercially successful. “
In the past generation, Sony has launched several new IPs, including Horizon zero dawn, Ghost of tsushima and Days gone… The first two games were well received by critics and became commercially successful.
Of course, the Japanese platform holder will continue to invest heavily in existing franchises, but in addition, it will be interesting to see what new ideas its internal studios can offer in the coming years.
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