Official: Marvel TV Shows Didn’t Help Disney + Meet Subscriber Expectations

This week the company Disney presented a new report on its activities for shareholders and investors. Now we can say officially – u Mickey Mouse houses serious problems were outlined. Thus, the company’s revenue for the second quarter of 2023 was $ 15.6 billion, although the market expected Disney to earn $ 15.9 billion.

But the main news was the disappointing performance of the streaming service. Disney +… The company has failed the task of increasing the audience of the platform. Wall Street had hoped for 110 million Disney + subscribers, but the Mickey Mouse House reported only 103.6 million.

Analysts attribute the setbacks to the escalation of the streaming war, the fallout from the pandemic and the aftermath of Disney +’s rapid audience growth in late 2023. Earlier it became known that difficulties in attracting subscribers are also experienced by Netflix and HBO Max…

The problem is that in the first four months of 2023, the first two exclusives from Marvel, which were supposed to be the main baits for subscribers. It’s about serials “Wanda Vision“(WandaVision) and “Falcon and the Winter Soldier“(The Falcon and the Winter Soldier).

Already in February it became clear that something was not going according to plan. Despite growing audiences, Marvel TV shows have failed to surpass in popularity. “Mandalorian“(The mandalorian) Jonah Favreau, analysts signaled. Moreover, I lost the premiere of “The Falcon and the Winter Soldier”Justice League Zach Snyder“(Zack Snyder’s Justice League). And this despite the fact that HBO Max is inferior in audience to Disney +, and the brainchild Zach Snyder overtook other projects WarnerMedia – “Godzilla vs. Kong“(Godzilla vs. Kong) and “Mortal Kombat“(Mortal kombat).

This was superimposed on the scandal with the dismissal from the “Mandalorian” actress Gina Carano, which happened on the eve of the next Disney report. This was followed by a flash mob #CancelDisneyPlus and article publication in Forbes criticizing the head of the company Bob Chapek… The latter also had to publicly maneuver in response to uncomfortable questions from shareholders.

The finale of the series “WandaVision” also did not arouse enthusiasm among the audience, and “The Falcon and the Winter Soldier” received its portion of criticism. In the near future, Disney + subscribers will be attracted by the animated series “Star Wars: Bad Batch“(Star Wars: The Bad Batch), series “Loki“(Loki), as well as films “Cruella“(Cruella), “Black Widow“(Black widow) and “Jungle cruise“(Jungle cruise). But in the case of the tape “Shang-Chi and the Legend of the 10 Rings“(Shang-Chi and the Legend of the Ten Rings) Disney will abandon the practice of simultaneous release in theaters and streaming services.

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