Restaurant chain “Teremok“invites players to the Maslenitsa celebration at Minecraft… Together with students from the Higher School of Economics, she organized a unique play space with a quest, contests and prizes in the open spaces of the sandbox…
“Minecraft is one of the most popular games in the world, and a significant part of its audience is made up of Russian users. Just like visitors to Teremka, Minecraft players are people of different ages and professions who share common interests: game creativity and tasty Maslenitsa is a family holiday that everyone loves to celebrate. In the Teremka space in Minecraft, we have combined our favorite traditions with new technologies, and this is exactly what characterizes Teremok most clearly: homemade Russian cuisine in a modern author’s design “, – noted Mikhail Goncharov, founder and manager of the Teremok restaurant chain.
Already now, in the play space “Teremka” in the open spaces of Minecraft, a competition is being held for the construction of fabulous “teremki of the future”, in which everyone can take part until March 14… Authors of the most interesting works will receive prizes from Teremka. Three winners will be awarded with promotional codes from 3 to 10 thousand rubles on March 16. Registration follows the link…
In addition, on March 14, on the last day of Pancake week, festive festivities will take place in the Teremka location.… In particular, Minecraft players will be able to ride the ice slides, and the fastest of them will receive gifts in the form of promotional codes for 2,500 rubles. In addition, 50 Teremka promotional codes worth 300 rubles each will be hidden in the fair area. The organizers recommend looking for virtual pancake stacks. The celebration will end with the burning of a pixelated Maslenitsa effigy.
The Teremka location was created in the open spaces of Minecraft with the participation of builders from the HSE Minecraft online project, launched in 2023 by the student organizations of the Higher School of Economics. Previously, they brought up the digital building of the Higher School of Economics in the game for online student meetings, as well as virtual copies of Tsaritsyno and Gorky Park.
For the second year in a row “Teremok” has come up with unusual solutions for the Maslenitsa advertising campaign. According to representatives of the network, this year the inspiration was the voxel style. The joint project with builders from the Higher School of Economics is a direct continuation of the concept.
