The film industry can not get out of the pit in which it found itself due to a pandemic. And the latest news only confirms the fear that this very hole in the near future will only become deeper.
Last week, the US began breaking records for the number of new cases of COVID-19 infection per day. A negative situation is observed in 38 of the 50 states. Doctors distinguish several reasons: protests and riots under the banner of movement #BlackLivesMatter; disregard for public precautions; the authorities’ desire to quickly restart the economy and remove restrictions; failure of hopes for a summer decline in the activity of coronavirus. In fact, experts say that the second wave of COVID-19 has already begun, and in autumn the world is waiting for the third, which will aggravate seasonal flu.
The situation is no better in other countries. Especially bad things are in India and Brazil. The mixed results of the fight against infection are recorded in Russia. So, in St. Petersburg there is an increase in the number of cases, which is why the local authorities decided to postpone mitigation of quarantine.
The entertainment industry is one of the main outsiders in the current environment. And the news about the second wave of coronavirus is able to confuse all plans to filmmakers. And this is not a theory – it is already happening.
California Governor This Week Gavin Newsome announced that due to the increase in the number of infected, state authorities ordered the bars, canteens inside buildings, and so on to be closed again. The restriction is imposed indefinitely, and Newsom warned that in the near future COVID-19 will not go anywhere.
The actions of the California authorities finally question the reality of the release of new cinema releases in August. Previous Edition Deadline already reported that Hollywood is considering transferring premiere films “Frantic“(Unhinged),”Mulan“(Mulan),”Argument“(Tenet) and”Gallery of Broken Hearts“(The Broken Hearts Gallery) for September 2023. As an insider said,”now there are as many release dates in the plans as there are varieties of jelly”
In a particularly sensitive situation Disney. The fact is that the amusement park Walt Disney park resumed work in Orlando on July 11, and is due to open doors on July 15 Disneyland in Paris. However, the state of Florida breaks records in the number of infected: more than 15 thousand new patients are registered per day.
Head of the company Bob cap claims that now is a safe moment to open, but his statements have infuriated the public, which points to Hong Kong, where the local Disneyland closed again without working for a month (due to a new outbreak of COVID-19).
As for Russia, the restart of the entertainment industry is also in doubt. Earlier, the Minister of Culture Olga Lyubimova signed an order to resume cinemas from July 13. However, the desire of officials questioned the players in the market.
The fact is that cinemas can open doors only after the go-ahead of Rospotrebnadzor and the heads of the region. As the senior manager of marketing communications told the 360 channel Mori Cinema Lilia Glazunova, no notifications and letters from the authorities did not come. Now the management of the cinema network has so far planned to open on August 1.
The lack of major new products is one of the main factors of caution for movie theaters, which are forced to twist old tapes. So, in the USA there was a paradoxical situation when the original ones broke into the rental leaders “Ghostbusters“and”Star Wars: Empire Strikes Back”
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