Company Sony Interactive Entertainment (Sie) joined the boycott Facebook and Instagramorganized by major advertisers. The publisher decided to abandon advertising on these social networks.
The action takes place under the screen of movement #StopHateForProfit. Activists claim that they are struggling with misinformation and heatspich, but you need to understand that the action started a few months before the presidential election in the United States.
Under the requirements already bent Twitter, Reddit and Twitch. In particular, a wave of blockages of communities, accounts and discussion threads began, which are attributed to supporters of Donald Trump, lovers of conspiracy theories, ultra-right and so on, but only clear criteria are not disclosed.
However, users report blocking communities that are popular with the ultra-left. The administration has gone the farthest Twitterwho tagged several Trump posts as “unreliable.”
However Mark Zuckerberg decided to take a neutral position, for which he received another batch of hatred from activists and journalists. As a result, a boycott of Facebook and Instagram was announced, to which even Microsoft.
Given the approaching voting day, Trump’s opponents are striving to deprive supporters of the current president of the United States of the opportunity for political campaigning on Internet platforms, which in 2016 was one of the reasons for the entrepreneur’s victory in the election. The actions of Facebook were criticized then.
However, the “intimidation” campaign did not impress Zuckerberg. He is confident that advertisers will eventually return, due to Facebook’s dominant position in the market. In addition, the boycott will last only until the end of July, and the company has a financial airbag.
This is different from the position of the company. Google, which advertisers also boycotted at one time, which prompted toughening the rules YouTube. As a result of vague criteria, many channels were demonetized, which is why bloggers fell for Patreon and began to embed ads directly into the videos themselves.
However, Facebook has its own moderation problems. So, a company marks media accounts controlled by states. At the same time, there is a pool of related publications, the position of which is taken into account when checking the facts. Selection criteria also raise questions, especially with regard to actions in the regions.
As for Sony, SIE is becoming increasingly important in the structure of the company. At the same time, strange metamorphoses began, which resulted in a revision of attitudes towards sexual content under the pressure of movement #MeToo. A number of Japanese games, in which swimsuits were demonstrated, fell under the distribution. Moreover, in exclusive The last of us 2 for Ps4 the frank scene was not censored at all (the exception was the Japanese version), which caused gamers questions about the company’s standards.
Read also: Is the war at Lucasfilm close to ending? Kennedy lost to numbers, details of a Star Wars reboot plan
Add to our Telegram channel via the link or search for it manually in the search by name gmradost. There we publish, including that which does not fall into the news feed. Also subscribe to us in Yandex.Zen, Twitter and VK. And do not forget that we have a dark theme and a ribbon instead of tiles.
